Craft Show Bits
I’m getting ready for the Indie Craft Experience (ICE for short) show in Atlanta tomorrow and here’s a bit of how I pump the Object at shows in case it’s helpful to anyone else. If you have any other tips, let us know! And everyone in Atlanta, come out to the Centennial Park tomorrow from 11 am to 6 pm!
1. Prices + Tags
Okay, overall clear signs and prices I appreciate. I’m not a haggler and I when I shop I don’t like asking people how much stuff is because I’m a freak so I like clear signs. I name my products and like the names and like explaining how it came to be so these are my tags, a little wordy for some I’m sure but I feel like it fits with the overall feel of my shop.
Other signage I liked was Lena Corwin’s wooden price blocks and at the last Renegade in Chicago Susie Gharamani of boygirlparty.com used computer printed out address labels stuck to the tablecloth by her stacks of products which looked great (sorry, can’t find an image online).
2. Shopping Activities: The Stamp Testers
I set up a tester set of all my stamps for folks to try out. This is awesome cause folks get excited about the stamps when they try them out. The paper they stamp on has my website address so they’re more likely to remember my shop. Their kids are happy while they continue to look around the shop. They stamp on themselves for more added publicity. And crowds draw crowds–people think they are missing something good. So getting folks to stay longer under the tent is good all around.
This box of papers is used for the stamp tester and reads at the bottom: “Remember Grant, remember Lee/ The heck with them, remember me./Rubber stamps by www.thesmallobject.com”.
3. Promotional Items: Business Cards, Stickers, Flyers, Wooden Nickels, Balloons
Lots of folks may like the look and feel of your stuff but for one reason or another they chose to not buy today. So I like to give them lots of ways of remembering me. I have a big stack of business cards at shows but also try some other stuff to get people to remember. I keep a basket of free stickers people end up sticking all over themselves so other folks at the craft show see it and wonder. I also did a simple xerox of all my stamp designs with my embossed website so folks can remember my full collection and where to buy. Plus, I also have my wooden nickels, logo balloons and wooden sign hung outside the tent so you can see the tent down the rows of tents. All in an effort that folks will remember the name.
4. Mailing List
If they don’t remember me, at least I can remind them! I put the mailing list sign up right next to the free stickers so while their pal is riffling through the basket for a free sticker, they can quickly put down their email address. I just use a stack of index cards with a pen ready to roll.